Forever OBSESSED
Because every detail makes a world of difference
Every detail matters. This belief has guided Oribe from the very beginning.
Every decision we make is done with intention and care, with no detail overlooked. We obsess over every detail, and always have. From how we create our products, to the experience of using them.
We are on a journey to craft more consciously, finding beauty in the tiniest tweaks that add up to
a big difference. This means searching for more responsible ingredients, and daring to use them in new ways, so they perform for hair, people, and planet—without compromise.
While some may see the details as small, we know they make a world of difference. That’s why we are innovating new materials and new approaches, harnessing our creativity for better luxury packaging, more mindful formulations, lower carbon emissions, and greater diversity, equity, and inclusion.
We’ll never stop improving and perfecting, always striving for new levels of performance. Together, with our community of artists, stylists, clients, and partners, and through an obsessive attention to detail, we’ll craft beautiful experiences to
leave a legacy of care.
Consciously Crafted
With every decision we make, we aim to consciously craft our products.
Creative
Striving for perfection, innovating new, more thoughtful ways to formulate, deliver, and dispense our products.
Conscientious
Crafting with responsible ingredients, prioritizing recyclability, advancing refill options, and designing to meet the diverse needs of everyone.
Considered
Maximizing experience while minimizing our footprint—in ways that are authentic, intentional, and rigorous.
Our Commitments
Finding new ways to consciously craft our products and create a more luxuriously sustainable experience for all.
better LUXURY PACKAGING
Accelerate breakthrough innovation in sustainable packaging and empower salons and consumers to reduce, reuse, refill, and recycle.
more MINDFUL FORMULATIONS
Craft next-generation formulations to support a healthy environment and collaborate to find ways to reduce the environmental impact of existing formulas.
lower CARBON EMISSIONS
Innovate to cut the carbon footprint of our products significantly over the next decade and engage our suppliers in a journey toward reducing our emissions to net zero.
greater DIVERSITY, EQUITY, AND INCLUSION
Develop and market our products to support the needs of all and cultivate diverse talent for more welcoming and inclusive luxury experiences.
better LUXURY PACKAGING
What we’ve achieved
Product Packaging
- Oribe’s primary product packaging including shampoo bottles and caps, styling bottles and caps, jars and caps, aerosol cans and caps, travel and deluxe sample tubes are recycle-stream compliant.
- Oribe has transitioned 14 of our bottles to be 100% post-consumer recycled plastic (PCR), allowing us to reduce plastic waste and lower our carbon footprint.
- We have transitioned our conditioner and styling tube sleeve material from a foil laminate, which is not-recyclable, to medium density polyethene [MDPE], which is recyclable.
Renewal Remedies Treatment Experience
- Applicator bottles and tips are easy to clean and dry, making them good for at least 10 uses and are recyclable.
- 1 liter and 500 ml bottles are made from 100% post-consumer plastic, are produced in the USA, and are completely recyclable.
Liter Refill Pouches
- Oribe offers 1 liter refill pouches for eight shampoos and conditioners, as well as hand wash, body wash, and body crème for retail purchase on Oribe.com and salon backbar use. Refill pouch uses 71% less single-use plastic than our regular liter bottles.
- All backbar shampoos, conditioners and masques that are available to our salon partners, as well as retail body wash and body crème, will be available in Liter Refill Pouches by the end of 2023.
Holiday Sets
- Boxes are made from 100% post-consumer recycled paper.
- The internal product tray is made from 100% biodegradable and renewable plant fiber.
Paper-based Packaging and Outer Cartons
- Since our inception, all Oribe paper-based packaging is made from materials certified by the Forest Stewardship Council.
- The 140 year old paper mill Oribe partners with has been powered by fully renewable hydroelectric generators installed in 1922.
- Oribe prints our cartons using eco-friendly, plant-based inks.
Oribe.com Shipping
- Products are shipped in FSC-certified mailer boxes.
- All components (shipper and tissue) are 100% recyclable and reusable.
- For our eco-friendly packaging, we partnered with a supplier that prioritizes environmental sustainability and conservation of precious shared resources.
Future Goals
Accelerate breakthrough innovation in sustainable packaging
- Recycled Content: Reduce by 80% the use of virgin materials in our primary and secondary packaging by 2027.
- Recyclability: Ensure all Oribe single-use packs are made from materials and designed appropriately to make them widely recyclable by 2027.
- Breakthrough Materials: Partner with radical innovators to launch new design(s) and/or material(s) that minimize the environmental impact of our packaging by 2027.
Inspire and empower our salons and consumers to reduce, reuse, refill, and recycle our packaging
- Refill and Reuse Systems: Ensure all non-aerosol products come in refill and re-use formats for all salons, customers, and consumers by 2030.
- Consumer Engagement: Every Oribe salon partner and consumer is offered inspiration and incentivization to reuse or recycle their packaging by 2027.
more MINDFUL FORMULATIONS
What we’ve achieved
Made in the USA
- Most Oribe products are made in the USA with globally sourced ingredients.
- A few products—including our Italian Resin Brushes & Combs (made in Italy)—are produced in partnership with makers abroad to ensure the highest level of craftsmanship.
Responsible Sourcing
- Oribe is committed to sourcing our products responsibly across our packaging and formulations.
- All products meet global regulation and safety standards, including the extremely rigorous formulation standards of the European Union, meaning we ban more than 1,300 different ingredients for use in our products.
- We work together with our partners and suppliers to set and adhere to policies and codes of conduct that support the well-being of both people and planet—ensuring transparency, non-discrimination, worker health and safety, fair compensation, environmental health, and more.
Proudly Approved by PETA
- Oribe never tests on animals.
- Oribe is a proud member of the Beauty Without Bunnies Program created by People for the Ethical Treatment of Animals (PETA).
- We also do not use any raw materials that are animal tested†.
† Consistent with seventh amendment to European Cosmetic Directive 1223/2009.
Ingredient Transparency
- We partnered with ClearForMe to transform INCI lists on Oribe.com product pages into dynamic lists of clickable ingredients, allowing customers to discover our formulations with enhanced transparency.
- This interactive feature provides non-biased information from ClearForMe’s evolving database of over 2 million ingredients—describing in plain terms what the ingredients are, how they work, and why they’re used.
Future Goals
Craft next-generation formulations that support a healthy environment
- Launch next generation product(s) in three of our best-selling categories to deliver breakthrough innovation on at least one impact category * with no compromise on performance by 2027.
*Relevant categories are being identified.
Reduce the environmental impact of our existing formulas by unlocking solutions with experts, innovators, and suppliers
- Simpler ingredient lists: For every reformulation and new product development onwards, only keep ingredients that contribute to Oribe product performance and sensory experience.
- Product transparency: Publish our glossary of ingredients, highlighting for each one its purpose and minimum concentration threshold by 2024.
- Ingredient traceability: Ensure that 100% of select natural raw ingredients are traceable back to source by 2027.
lower CARBON EMISSIONS
Future Goals
Innovate formulations and packaging to cut the carbon footprint of our products significantly over the next decade
- Science-based target: We commit to setting and publishing a science-backed target to cut our greenhouse gas emissions and limit global warming to 1.5° Celsius. We will work with SBTI to publish targets within the next two years.
- Product scorecard: Strive to reduce the average full lifecycle emissions per unit of sale by 50% by 2030.
- Carbon literacy: Give every consumer and customer the support they need to adopt lower carbon luxury hair care routine.
greater DIVERSITY, EQUITY, & INCLUSION
What we’ve achieved
Internal Initiatives
- We partner with It Gets Better, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.
- We partnered with Whitney Dunlap-Fowler, cultural strategist and founder of Touch of Whit Creative and Insights in Color, to educate our team members, inform our brand strategy and consult on ways to foster diversity, equity and inclusion, internally and externally.
- We expanded recruitment efforts by reaching out to diverse hiring websites, as well as HBCUs, to aid in our efforts of creating a corporate culture where all employees are valued and celebrated.
- We worked with the Diversity, Equity and Inclusion Board of our parent company, Kao, and have provided Unconscious Bias and Understanding Racism trainings as well as allyship and micro-aggressions workshops for all employees.
- We participate in Kao’s ongoing virtual series, “Courageous Conversations,” and our writing series “Take a Moment” pieces, in which team members and subject matter experts discuss their personal experiences as a means of educating the company about racism and injustice.
- Kao celebrates Diversity Months to foster an inclusive and equitable workplace where every individual feels valued and respected and to raise awareness about the diverse backgrounds, experiences, and perspectives of its employees and customers. This initiative promotes a sense of belonging, encourages open dialogue, and drives innovation by embracing the power of diversity in all its forms. The months and holidays include: Black History Month (US and UK), LGBT+ History Month (UK), Women’s History Month (US), Gender Equality Month (EMEA), International Women’s Day, Earth Month (US), AAPI Heritage Month (US), International Day of Families (EMEA), World Day for Cultural Diversity for Dialogue and Development (EMEA), Pride Month (US and EMEA), Juneteenth (US), Hispanic Heritage Month (US), European Day of Languages (EMEA), National Disability Awareness Month (US and EMEA), National Native American Heritage Month (US), Universal Human Rights Month (US), World Mental Health Day (US and EMEA), European Fertility Week (EMEA).
Stylist Education
- All Global Artists, National Educators, and Product Specialists are trained in and proficient in styling all hair textures, and we are continuing to seek out more diverse and multicultural candidates to the Oribe education team to ensure representation across all hair textures and ethnicities.
- We support our salon and retail partners in creating inclusive luxury consumer experiences and have developed tools and trainings for stylists to work across all hair types.
- We expanded our salon education curriculum to include styling and cutting classes that focus on textured hair, ensuring that our educational offerings cater to a wider variety of hair types.
- We have partnered with Milady and Stylez to provide a series of educational classes for beauty schools in the Milady network focused on the care and styling of textured hair.
Marketing
- We’ve included models of all hair types and textures in our marketing and social campaigns, and are committed to partnering with more diverse creatives moving forward for all photo and video shoots.
- We used our Instagram platform to highlight diverse and multicultural voices within our community, including during key moments like Black History Month, Pride Month, Women’s History Month, and Latinx Heritage Month.
- We partner with Black Beauty Roster (BBR), an organization whose mission is to bring meaningful beauty diversity into the industry through opportunity, advocacy and education. We have participated in the BBR “Black Beauty Excellence” event since 2021, which honors the leading black beauty professionals and allies in the industry.
- We updated the salon locator tool on Oribe.com to denote Black-owned salons.
Future Goals
Develop and market our products to address the needs of all
- Inclusive hair care products: Ensure that the product collection is tested for efficacy for all hair types and provide information to consumers on the products that will best meet their diverse needs.
- Universal design: Ensure that our products and platforms are understandable, accessible, and usable by the widest number of people.
Guarantee fair representation, paving the way to a more just and equitable world
- Our workplaces: Champion inclusive working practices and foster a welcoming and inclusive working environment for all at Oribe.
- Our salons and retail partners: Support our salon and retail partners in shaping more inclusive and welcoming luxury consumer experience. Educate our salon partners and stylist community on inclusive haircare products, tools, and techniques.
- Our brand: Forge partnerships with diverse creative talent and ensure our brand is inclusive and welcoming to all.